Big changes start small. With its campaigns, the relatively small health care insurance company Zorg en Zekerheid aims to set large movements in motion, likewise with the Social Shuffle. This practical tool was developed by Dawn and originates from a Radboud University. HAGENS was asked to develop the PR campaign surrounding the Social Shuffle.
The very British Brompton folding bike is one of the most innovative folding bikes in the world. The concept was developed in the 1970s by Andrew Ritchie. The bicycle’s target group is the ‘younger suburban cyclist’ interested in art, culture, the environment and living responsibly. HAGENS was asked to develop a strategic PR plan to increase awareness of Brompton in the Netherlands.